ABC13 KTRK-TV
Oscars | Barbie Social Promo
Client
ABC13 KTRK-TV
Product
Social Media Video
Role
Illustration & Motion Design
Time
March 2024
As ABC13 promoted the upcoming Oscars 2024 award ceremony, we wanted to find a unique angle to look back and appreciate Oscars ceremonies in the past.
We selected something that every high-caliber event lives and breathes, fashion.
A handful of ABC13’s female onscreen talent chose their favorite red carpet dress from distinguished, award-winning actresses such as Halle Berry and Julia Roberts.
Because of the tight deadline, instead of illustrating the dresses by hand, I used images of the dresses being worn by the selected artists - then casting them over a “Barbie stylization” base I drew to use for this content.
OVERVIEW
“Hi Barbie!”
ILLUSTRATION
Charly Edsitty
as Julia Roberts, 2001
Samica Knight
as Halle Berry, 2002
Elyse Smith
as Jennifer Lawrence, 2013
Briana Conner
as Regina King, 2019
Rita Garcia
as Jessica Chastain, 2022
Gina Gaston
as Cate Blanchett, 2014
Elita Loresca
as Charlize Theron, 2004
Challenges → Solutions
✦ Initial plan to illustrate everything impossible due to deadline → Pivot to an efficient process with mixed illustration and photography
✦ Replicating older Barbie styles can do a disservice to diversity in facial features → Sacrifice one-for-one replication for integrity
RESULTS & TAKEAWAYS
Although the post did not perform well statistically, it received a great response from coworkers and talent. Some even commented they wanted one for themself!
This project was a good learning lesson about pivoting quickly because the process didn’t fit the project scope as initially planned. It also taught me that I need to keep diversity and inclusivity at the top of my mind when creating graphics; especially in an accessible sense of legibility of small text in a short amount of time.
Tools Used:
✦ Adobe Photoshop
✦ Adobe Premiere Pro
